nailing down the pieces...

in taking on the arduous task of re-designing your own brand it often becomes apparent that nothing ever satisfies you when it comes to your own profession.

if this is something you can relate to, i would leave it to the fact that i truly enjoy my job and what i do despite the setbacks of the, oft times, uncreative project or two or lack of appreciation for your profession. truth is, at the end of the day, we are a mere communicator or voice for those who lack creative ability to make themselves heard. i'd love to think and suggest that we are geniuses and thrive in a local community where the regular joe-coffee chooses to design his own flyer with a lot of comic sans laden text and clipart from an office max purchased cd-rom. (yes, i said cd-rom, you'd be surprised to note how many people i discover still going this route).

my point is, this. we are our own worst critics. when a client comes to us and asks to design this or that we welcome the responsibility they have laid upon us. however, no matter how they tear up the design, rework it and change where we started it is, and will never be, complete in our eyes. we will always find a word that needs kerning or a pixel on an image that needs airbrushing...

so to never be fully satisfied leads us to our current gargantuan task which we began several months ago. when we set out to redesign and brand fs last march we had a goal of designing in a month, pushing the site live and creating a certain "shock and awe" aura about our studio and the work we create. i'm not sure we fully achieved that but i'm never sure because of my prior stated thought that we are never fully satisfied. it's the nature of the beast and one that drives us toward one day achieving the "finished piece."

so now, over the course of the last year, we decided a newly / fresh designed fs site every year would be awesome, if time allowed us. so here we are. attempting away and putting ourselves through the proverbial wringer yet again.

today's blog isn't necessarily for our subscribers as much as it's a chance for me to throw my philosophies and thoughts about "why do we do this to ourselves" out there.

it has been a few months since the first mockup created by the hands of our adroit senior designer, tracy...and days, weeks and now months later we feel we've arrived at something totally new and refreshing. a look far beyond our prior site, so take a good look now. it's about to flush and be replaced...

stay tuned. fs makin' it happen in twenty-ten.

cheers,
the franchise